Tuesday, September 19, 2006

Adidas Materials of the World

Adidas is doing a project that on it';s face sounds cool, but really is just the same old ugly sneaker game that we're used to. They are taking indigenous materials from across the globe and using them in their sneakers in runs limited to 500 pairs each. Above is a metro attitude Basketball hi-top with a traditional Chinese textile. Below is a Mexican day of the dead Gazelle and a Turkish track jacket. It would seem to call these ugly would be culturally insensitive. However you know what? these materials were never intended to be used on athletic sneakers for reasons obvious to anyone with eyes.A little post script for y'all, I would like to point out that Nike SB's Day of the Dead Dunks aren't any nicer looking